Seal for the House of M. Wordington & Lady Smithery with tools, a scroll, and a jar in a shield, surrounded by a laurel wreath.

A guild of wordsmiths, fluent in poetic persuasion

A green satin ribbon with gold embroidery that reads 'Brand & Platforms Scripted Legacies.' The ribbon is decorated with purple flowers and green leaves, & is tied in a loose knot at one end.
Two women in Victorian attire standing behind a table with a large sheet of paper titled 'The House of U. Wordington & Lady Smithey', surrounded by scrolls, ink, and quills in a vintage library setting with bookshelves and a window in the background.

M. Wordington & Lady Smithery, in their Salon, 1854

The House of M. Wordington & Lady Smithery

Founded in 1848, the Collective began with Political Crisis Poets, Narrative Contrivance Agents, and Witty Sign Painters—united by a single belief:

Words, when properly forged, can outlast empires.

That same belief guides us today.

Our ink may no longer stain parchment, but our words still wield power, precision, and permanence.

What We Do

We are a Literary Collective—equal parts atelier, forge, and ivory tower—that remains sensationally snobbish.

Our craft includes:

Brand Platforms: swoon-worthy, story-led, and structurally sound.

Tone-of-Voice Guides: global, disciplined, distinct.

Brand Acts & Experiences: from stunts to immersive storytelling.

Slogans, Jingles, and Mission Statements: sticky, memorable, immortal.

Anthemic Narratives & Manifestos: inspired words that rally nations and brands alike.

Messaging Architectures: hierarchies designed for clarity, resonance, and reach.

…all crafted with the same delicate care once reserved for accretive curses, inked in liquid gold.

Decorative sign with the words "MAKERS OF MEANING" in gold-colored letters on a dark background, framed with ornate wood carvings.
A red wax seal with the words 'Cutthroat Calligraphy Since 1848' embossed on it.
A woman sitting at a desk in a vintage office, holding a lit oil lantern, surrounded by papers, books, and a globe, with portraits hanging behind her.

Lady Smithery, purveyor of outlandish ideas, in her studio, 1854

Crafting Brand Identity

Brand Manifestos & Anthems: Crafting the very soul and rallying cry of your enterprise.

Vision, Mission & Values: Illuminating the guiding stars and unwavering principles of your purpose.

Strategic Positioning Statements: Defining your inimitable stance in the grand tapestry of the market.

Purpose & Belief Systems: Articulating the profound 'why' that underpins your every endeavor.

Medal with gold, purple, and white design, inscribed with "The Fine Art of Brand Language."

The Art of Nomenclature

Company, Product, and Platform Naming: Bestowing names of power and resonance upon your grandest creations.

Taglines & Campaign Lines: Distilling essence into memorable pronouncements and calls to action.

Naming Architecture Systems: Constructing the elegant framework for all your future verbal legacies.

Embroidery hoop with embroidered text 'Brand Acts, Penned with Precision' surrounded by floral designs, with embroidery tools and ink bottles nearby.
A book titled "Remedy for Buzzwords" with a decorative cover featuring a lit matchstick and a swirling cloud of smoke surrounded by oak leaves and acorns, accompanied by a pack of matches with four matchsticks.

Cultivating a Distinctive Voice

Brand Voice Guidelines: Codifying the lexicon and cadence that shall define your unique expression.

Messaging Systems by Audience: Tailoring the resonant whispers that captivate each discerning ear.

Sample Copy/Ad Lobs: Providing the precise quill strokes and guarded omissions for flawless communication.

A decorative banner with a dark green background and gold lettering that reads 'INK WITH INFLUENCE.' The banner is accented with floral designs in purple, green, and gold, and has gold tassels on each side hanging from a wooden rod.

Narratives for Grand Endeavors

Experiential Narratives: Weaving tales that immerse and transport your audience into the heart of your experience.

OOH & Launch Videos: Proclaiming your advent with impactful declarations that echo far and wide.

Close-up of a book spine titled 'Scripted Legacies' with a dark maroon cover and gold lettering.
Open book with a black and white illustration of three women in classical attire on the left page and the word 'Medela' in gold on the right page, with a small open book with a quill icon above it.

Medela Brand Strategy & Campaign

(project in production)

Medela is elevating its identity from “pump maker” to champion of mothers' unseen devotion. The brand is launching the Motion InBra™ hands-free breast pump with a strategic platform we penned called “Beautiful Mess.”

This campaign reframes the postpartum experience not as chaos, but as a symphony of quiet triumphs, identity-rich moments, and reclaimed agency—all with a baby (and toddler) still very much in frame.

The work balances emotional resonance and product credibility. The creative direction avoids clichés and celebrates functional beauty, emotional nuance, and high design—turning pumping into an act of power, not sacrifice.

Close-up of the title 'Scripted Legacies' on a dark purple book cover with gold lettering.
Open coloring book with a farm scene on the left page and the phrase 'Hello Fresh' with a leaf design on the right page.

HelloFresh Branding & Experiential

(project in production)

A light rebranding of HelloFresh and some PR-worthy stunt-style experiences for HelloFresh—currently the largest meal box company in the US.

Close-up of a book spine with the title 'Scripted Legacies' in gold lettering.
An open book with the title 'Constellation Energy' written in gold on the right page, featuring a star graphic, and a detailed illustration of wind turbines, a small dome structure, and animals in a landscape on the left page.

Constellation Energy

Strategy, Campaign, and Experiential

New Nuclear energy, created through fusion, sparks vivid hues of fuchsia, magenta, and violet—a radiant poetry of power. Beyond its beauty, it delivers 100% carbon-free electricity, clearing smoggy skies into brilliant blue and restoring the full spectrum of color to our world. 

Today’s nuclear plants are architectural feats: safe, digitized, and waste-responsible, transforming a once-feared technology into a model of stewardship. With the power to generate centuries of clean energy from a single glass of seawater, new nuclear delivers not just efficiency but elegance. 

In the face of the climate crisis, it emerges as a breathtaking solution—graceful, responsible, and essential to a brighter, more vibrant future.

That's the jaw-dropping, mind-bending reality of nuclear's evolution. It's time for the world to reassess the role of nuclear power.

Close-up of a book spine titled 'Scripted Legacies' with a maroon background and gold lettering.
Open book with gold lettering that reads "Amazon Web Services" on the right page and a drawing of cloud computing infrastructure on the left page, surrounded by small objects like jewelry, paper, and scissors on a wooden surface.

AMAZON WEB SERVICES

AWS asked Jack Morton to unify its presence in sports through a single brand platform that spanned hockey, Formula 1, and golf. The challenge was to create three distinct campaigns under one cohesive strategy that worked across broadcast, digital, experiential, and social channels.

At the heart of the platform was a simple truth: year after year, fans are getting smarter stats, faster insights, and deeper details on their favorite players, moves, and wins—all powered by AWS.

This big brand message positioned AWS not as background technology, but as the engine making the game smarter for teams and fans alike.

A decorative badge with a gold border that reads, "Considered 'too declarative' Since 1848."
A vintage-style photo of five women in period clothing in a library or study room, with a large window showing a landscape outside. The women are holding various objects, and the table in front is filled with books, candles, and scientific models. One woman holds a sign that says "VERBAL FURY." Another holds a scroll, and another holds a glass apparatus. One woman has a framed picture of a burning house, and the others look serious.

Lady Smithery, (center) 1st meeting Seneca Lakes, NY, 1848

Our Storied History

It all began when Lady Smithery, having recently been expelled from the Oxford Women’s School of Banal Rhetoric for being “Too declarative,” attended a secret reading of banned experimental fairytales, where she met the eloquent M. Wordington, a disgraced royal with a flair for subtext.

Together, they went on to produce:

Manifestos for Suffragettes

Anthems for War Widows

Tone-of-voice manuals for Statesmen

Public apologies for Oligarchs

Heralded accounts of mock-assassinations

What is now known as the tagline

Their salon became a haven for outcasts, orators, and off-the-books strategic brandmakers—long before such a term existed.

Our Proprietary Tools

Open book with golden decorative text and illustrations, titled 'Whispers of the Market' with a green tag labeled 'Prophetic Phrases'. Beside it is a green book titled 'Lexicon Ledger' with gold detailing, on a wooden table with scattered gold star-shaped confetti, keys with blue stones, a paper scroll tied with a ribbon, a ceramic pot, and a plant.
Open book with a drawing of a vintage stove heating money and the words 'The Incinerator' with certain lines crossed out. The page contains poetic or motivational text, with some words underlined or emphasized in red.

The Lexicon Ledger

A living library of proprietary phrases

Narrative Contrivance Grid

Maps brand truths to cultural truths via metaphor.

The Incinerator

A playful ritual: strike through clichés, and rewrite as smarter ideas.

Guild Seal System

Visual stamps that authenticate official brand outputs.

A decorative scroll with a gold pattern featuring a chart of family and cultural truths, including symbols and labels like 'Ancestors,' 'Trees,' 'Presents,' and 'Connection,' on a flat surface with small decorative stars nearby.
Open book titled 'Guild Seal System' with illustrations of stamps, seals, and official documents on table surrounded by vintage magnifying glass, keys, seal wax, and decorative objects.
A decorative banner with the quote, 'Narratives forged in cultural relevance',

Our doors are not open to all

…only to the discerning, the daring, the destined.

We deal in rhetoric the way jewelers handle gems: cutting, setting, and polishing until they are blinding.

If you believe your brand deserves prose that outlasts the moment, do contact us and claim your brand’s place in history.

Sign for the House of M. Wordington & Lady Smithery with ornate floral borders and a decorative crest. A vintage-style quote about sharp lines and a feather illustration.
Embroidery hoop with decorative floral embroidery and the text "Brand Acts, Penned with Precision" stitched in purple and gold thread.
Framed sign with aged paper that reads 'We charge extra for 'synergy,' in a cozy room with a bookshelf, armchair, and lamp.
A decorative cloth with the embroidered phrase "For drying tears of mediocrity" in brown thread.
A decorative badge with a gold border that says, 'Considered 'too declarative' Since 1848'.
Vintage-style sign that reads 'House Mercantile' with decorative gold scrollwork and borders.
Close-up of a black bow tie with white embroidered text reading 'Cuthroat Calligraphy since 1848,' worn with a white dress shirt.
A white coffee cup and matching saucer with gold decorative patterns, with the phrase 'Best served with a dash of derision' printed on the cup, placed on a wooden surface with books in the background.
A candle in a glass container with a label that reads 'Double-Flowering Spring Sarcasm,' featuring floral illustrations and skulls, made in Seneca Lakes, NY.
A decorative flag with the text "Narratives forged in cultural relevance" in beige on a dark maroon background.
A box of matches with a vintage-style book titled "Remedy for Buzzwords" on a dark surface. The book cover features a decorative illustration with a lit matchstick surrounded by leaves and acorns.
A decorative badge with a gold and green border, displaying the text 'INK WITH INFLUENCE' in purple lettering and a laurel branch at the bottom.
A sign with a gold quill and inkwell graphic, stating "Wit Brokers, since 1848" in gold lettering on a white background.
A decorative wooden sign with gold lettering that reads "Makers of Meaning" on a dark background, mounted on a wood surface.
A leather pencil case with the words 'Sarcasm: Our native tongue since 1848' embossed on the front. The case is opened, revealing several pencils inside. The background includes a wooden desk, scattered pencil shavings, a magnifying glass, and a pen.
A close-up of a beige bandana with the text "We do legacy, with a sharp tongue. Since 1848" embroidered on it.